Adam Dennis 
Google measures everything, from your websiteās Page Speed Score, to your SEO or Best Practices Score.Ā In our part 2 article, we look at dealer averages for Accessibility scores and Best Practices ratings.
Google measures everything, from your websiteās Page Speed Score, to your SEO or Best Practices Score.Ā Why?Ā Because from Googleās point of view, all of your website data feeds their algorithmās ability to rank you relative to your competitors.Ā Ā
Despite overwhelming data that demonstrates the growing spending and population power of the Hispanic community, Google search trends data show that few busiensses are searching for Hispanic advertising or marketing services.
When your dealership receives a bad review, what do you do?Ā If you are like most dealers, you just post a conciliatory response and leave at that.Ā Bad reviews tell stories. If you do not read the review, and take action, you are missing a valuable opportunity for improvement.Ā
Is your staff trained how to recognized and handle a phish attack by a malicious hacker? Have you worked with a third party to harden your people and networks to attacks by cybercriminals? If you don’t know, then you should read this post to see whatyou can do to fight back.
A recent Forbes article on Google Business Profiles said that they āare no longer optional – [they are] an essential part of any businessās online presence and are often the first place customers look for up-to-date information about your company.Ā In the age of Covid-19, this is more true than ever.āĀ This statement is especially … Read more
There areĀ over 60 million HispanicsĀ are living in the United States and theirĀ purchasing power hit $1.7 trillion in 2020, up from $210 billion in 1990! The U.S. Hispanic population continues to grow rapidly, accounting for around half of all U.S. births. Rapidly Changing Demographics Many states are facing rapidly changing Hispanic demographics.Ā Texas ranks #2Ā andĀ has a Hispanic … Read more
After analyzing over 10,000 franchise dealer websites for Spanish language content (as an indicator of Spanish language advertising), we found the data to be quite interesting. Read on to learn what we discovered.
Join us at this July’s Texas Independent Automotive Dealers Association (TIADA) Conference and Expo.
Maintaining your online reviews is critical for local search rankings and making money.